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Blockchain and Metaverse: The Future of Marketing? CMOs weigh in on Challenges and Opportunities

  • According the Deloitte 2023 Global Marketing Trends Report, only 10% believe that the metaverse has no relevance to their industry.

  • 45% of respondents considered development and implementation a challenge.

  • Marketers have different approaches to the Metaverse. Some jump on existing platforms, while others invest in proprietary ones.

  • By 2023, 41% of marketers plan to use blockchain technology as part of their advertising strategies.

  • Of the CMOs prioritizing regulatory compliance, 35% have already implemented blockchain tools compared to only 21% of respondents.

  • Blockchain offers "new opportunities for strengthening privacy of consumers and allowing them to control their data"

  • H. Moser and Cie is a high-end watchmaker that uses blockchain technology to track and authenticate their products over time

  • Unilever and other consumer brands are investing in their supply chains to increase transparency and traceability.

  • Deloitte recommends that marketers "keep an eye on digital currency leaders", as they plan their blockchain strategies.

  • Metaverse is a controversial concept due to its high upfront costs, low consumer demand and concerns that it could be used to target children.

  • According to Deloitte, the majority of marketers still believe that the metaverse is relevant for their businesses. However, verticals such as life sciences and healthcare show the least interest.

  • In 2023, brands have been busy with platforms such as Roblox and Fortnite. Oreo launched an "Oreoverse", with the help of celebrity spokesperson Martha Stewart.

  • Despite the snags and challenges, blockchains and metaverses continue to attract CMOs' interest.

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