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  • Writer's pictureRugB

How is Nissan Motor Co. revolutionizing auto sales in Japan with its metaverse project?

Nissan Motor Co. and its subsidiary, Nissan Tokyo Sales Co., have launched a trial for virtual auto sales in a "metaverse" on Wednesday. This virtual world allows customers to test-drive vehicles and consult with sales representatives using their avatars. In addition, Tokyo residents can even sign purchase contracts in the metaverse.



Nissan is the first Japanese automaker to embark on a metaverse auto sales project, with the aim of expanding its customer base at a time when the number of physical outlets is decreasing. By providing customers with a novel and engaging shopping experience, the company hopes to attract more buyers.


To access the metaverse auto sales platform, customers must visit a designated website on a computer or smartphone and create an avatar by selecting their face, body shape, and clothing. They can then enter the Nissan Hype Lab virtual showroom, where they can explore the car interiors and exteriors, as well as test-drive the vehicles.


Sales staff working at real Nissan Tokyo Sales outlets are available to answer customers' questions in the virtual world between 11 a.m. and 8 p.m. Customers can interact with them to clarify any doubts or concerns they may have about the cars.


This move by Nissan demonstrates the company's commitment to innovation and its desire to stay ahead of the curve in the automotive industry. The metaverse has gained popularity in recent years, with more and more companies using it as a platform to reach out to customers. The virtual world has the potential to offer a level of interactivity that is not possible in the physical world, which could transform the way people shop.



In summary, Nissan's trial of virtual auto sales in a metaverse represents an exciting development for the automotive industry in Japan. It illustrates the company's willingness to explore new technologies and approaches to offer customers an unparalleled shopping experience. It remains to be seen how other automakers will respond to this new trend in the industry, but it is clear that the metaverse has significant potential as a platform for virtual auto sales.

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